Does a “business case” for sustainability make sense?

While it's common to see nature as a storehouse for humanity's needs, the next phase of business will likely need to see it as a collaborator.

Montage of found imagery from Are.na. cc: @wikipedia & @ellzbellz

The idea that there needs to be a “business case” for sustainability—that it has to be economically ‘worth it’ for businesses to be sustainable—sounds like a bad take cooked up in some corporate exec’s corner office.

But it’s true. If you look at it from a human-centered perspective.

Compani…