Hi there 👋🏽
I’m Lukas Yonis Abubeker, a designer with over a decade of experience in branding and advertising, and five years researching the Earth Crisis through a cultural lens.
So, what is Otherwise?
Otherwise is my way to give shape to everything I’ve learned in design and sustainability over the years, and find a community of like-minded designers along the way.
I send out two newsletters: Otherwise, which features long-form essays, and Growth Imperatives, a curated list of ideas. Each of these comes alternating, every two weeks.
Those bi-weekly essays explore how design, ethics, and ecology intersect to build a new creative culture, touching on ideas like social design, holistic sustainability, imagination rehab, and systems thinking. The curated lists are an ever-growing garden of ideas from other writers, all aimed at helping us build a design industry that actively responds to the social and ecological challenges we face today.
I’d love for you to join the conversation, share your thoughts, and help build a community that’s not just about making things, but about making things better.
Image Usage
Some posts feature imagery found on are.na, the internet, and books. Attribution is given whenever possible. Please email me for any takedowns or attribution corrections.
