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What’s driving design culture?
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What’s driving design culture?

Even if design drives culture, we have to ask, "Who's at the wheel? And where are they driving to?"

Lukas Yonis Abubeker's avatar
Lukas Yonis Abubeker
Jul 05, 2024
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What’s driving design culture?
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Two people walking. A heavy motion blur is applied to the photo.
cc: @wrapped.nil

Eleven years ago, at the beginning of my career, when I thought about what designers do, it seemed relatively straightforward. For whatever reason, my aunt would always go on about how I could ‘design wine labels’ and how excited she would be to have one I designed—but for me, design came down to a few things:

Beautification. Organization…

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