What’s driving design culture?
Even if design drives culture, we have to ask, "Who's at the wheel? And where are they driving to?"

Eleven years ago, at the beginning of my career, when I thought about what designers do, it seemed relatively straightforward. For whatever reason, my aunt would always go on about how I could ‘design wine labels’ and how excited she would be to have one I designed—but for me, design came down to a few things:
Beautification. Organization…
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