Does ‘climate branding’ miss the bigger picture of systems change?

This sub-category in branding acts like FlexTape on the ruptured water tank of climate change.

Have you all seen this Chobani spot from a few years ago?

It borrows from the “solarpunk” style of futurism that paints a world where humans, technology, and nature are balanced. Robots harvest apples, rain is made at will, and we finally get the flying cars we’ve been asking for. (Apparently, Chobani is also the only consumer packaged good that survived…