Does a “business case” for sustainability make sense?
While it's common to see nature as a storehouse for humanity's needs, the next phase of business will likely need to see it as a collaborator.
The idea that there needs to be a “business case” for sustainability—that it has to be economically ‘worth it’ for businesses to be sustainable—sounds like a bad take cooked up in some corporate exec’s corner office.
But it’s true. If you look at it from a human-centered perspective.
Compani…
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