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Does Modernism meet our current sustainability standards?
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Does Modernism meet our current sustainability standards?

Designers may need to consider the systemic effects of their favorite aesthetic.

Lukas Yonis Abubeker's avatar
Lukas Yonis Abubeker
Mar 15, 2024
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Does Modernism meet our current sustainability standards?
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Before-and-after comparisons of tech and fashion logo changes over the past several years.

Love it or hate it, you have to admit Modernism has staying power. It has been more or less ubiquitous since the mid-20th century, aside from some backlash in the 1970s-1990s. Most contemporary branding is still a permutation of Modernism; it may be more flamboyant, but the core concepts remain the same:

Less is More.

The design is complete when there's n…

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