How can design be "inspired by nature" without greenwashing?

While biomimicry is a step in the right direction, do we misunderstand what parts of nature we’re supposed to mimic?

cc: Maewenn Bourcelot

It’s well-known within the sustainable design community that phrases like “earth-friendly,” “inspired by nature,” or “for the planet” are greenwashing. Through their vagueness, they help companies avoid any real accountability. But is there no way for these things to be true? Surely, there are products and services that actually are…